Biddable media training

Learn how to structure and run successful, profitable campaigns on PPC, Google Ads and other bid platforms with a training course from Google certified partner Fresh Egg.

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Interactive online biddable media training modules from £600

With these sessions, we’ll help you learn the basics of paid search, how to become advanced in PPC, as well as offering an understanding of the Google display network, and the fundamentals advertising on Facebook.

Browse our biddable media training modules and watch excerpts from the sessions. We can tailor our interactive online training to your specific needs.

PPC fundamentals training

Training summary:

This course covers all the fundamental aspects of managing a PPC account. Designed for absolute beginners, the course will cover everything you need to know to manage a PPC account.

This isn’t just about theory. A strong focus on giving you the practical skills you will need to plan, set up, optimise, and report on paid search campaigns.

Course duration: 4 days

What trainees will learn:

  • An introduction to paid search, how it’s used by advertisers, and why.
  • How to understand, calculate, and use all the important KPI metrics associated with paid search.
  • You’ll learn about account structure and will undertake practical exercises in applying knowledge to create your own campaign elements.
  • How to write engaging, effective ad copy to market your services and products to relevant searchers.
  • How to use Google and Bing Ads interfaces to manage campaigns.
  • Reporting capabilities available to you to draw performance insight.
  • Optimisation techniques for driving ad performance forward.
  • How to use Google and Bing Ads editor software to scale up and quicken your work

Watch an excerpt from one of the training modules:

 

Google display network fundamentals

Training summary:

Learn how to deliver display ads across the Google Display Network using the Google Ads interface. A practical course concentrating on the fundamentals of setting up and optimising display campaigns.

Course duration: 1 day

What trainees will learn:

  • Introduction to display advertising – how it works, why it’s used by advertisers and how it can fit into a multichannel digital plan
  • Display ad creative for beginners
  • Creating your first campaigns. Everything you need to know about creating and using display audiences
  • Understanding performance for display – running display reports and translating data into action
  • Display optimisation – how to get the most from the channel.

PPC advanced training

Training summary:

Delve into more advanced areas of PPC, such as automation, conversion and billing setup, the use of audiences and retargeting. This course builds on the PPC fundamentals course to give prospective PPC managers a more thorough grounding in paid search overall.

The course uses practical exercises and examples to turn guided knowledge into hard skills.

Course duration: 2 days

What trainees will learn:

  • Linking additional data sources to Google Ads to draw more insight
  • Setting up billing arrangements, payment options, and reviewing invoices
  • Using retargeting across display, search and YouTube
  • Setting up conversion tracking across campaigns with attribution models
  • How automated and portfolio bidding can help to make management time more efficient
  • Implementing scripts and rules to automate common tasks
  • Using drafts and experiments to test campaign changes before full rollout
  • Using audiences within search to target searchers by affinity, retargeting or by customer lists. Using dynamic search campaigns to improve reach
  • Uploading business data to refine targeting and ad presentation
 

Using Google and Bing editors

Training summary:

Getting the most from PPC requires fast, nimble execution of account changes. The use of Google and Bing editors will help you to make rapid, large scale changes to a PPC account.

Take a tour through both Google and Bing editors, with hands-on sessions for you to practice the skills so that you leave the classroom fully capable of using these important tools.

Course duration: 1 day

What trainees will learn:

  • A guided tour through both Bing and Google editors
  • How to create upload templates in Excel, with tips and tricks for fast, effective campaign creation
  • Hands-on use of both editors to upload campaign elements into a practice account

Facebook fundamentals advertising

Training summary:

Dip your toes in the Facebook advertising pool. Designed to take you from newbie to intermediate, our Facebook fundamentals course focuses on providing you with the skills, not just the theory.

Whether you’re looking to run ads on Facebook, Instagram or Whatsapp, our Facebook fundamentals course will show you everything you need to get started.

Course duration: 2 days

What trainees will learn:

  • How to set up a Facebook Business Manager account
  • The differences between running ad campaigns and simply boosting organic posts
  • Choosing an objective and setting up your first campaign. Building audiences using your data and Facebook’s data
  • The differences in available placements and which ones to use to meet your objectives
  • Building creative and a look through the different formats available to you
  • Building an ad structure that enables greater levels of optimisation
  • Measuring, reporting and optimising performance. Forecasting potential performance using audience estimates.

“We wanted to hire a few grads to join our in-house paid search team as PPC associates but we didn’t have the time to train them ourselves. Fresh Egg delivered a training course in our office to upskill our new recruits in the fundamentals of PPC. We now have a team of fully functioning executives with a great grounding in paid search. It was reassuring to have someone so knowledgeable training the team and saving us of time and effort in getting them up to speed ourselves. We were impressed with the delivery and the way they brought the sessions to life with real examples.”

Sheila Puertollano, head of PPC at GVC Group

If you’d like to talk to us about our interactive biddable media training options, leave your details below, and we'll get straight back to you.

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