Moderated lab testing
Ideal for: Meeting users in-person to obtain deep and meaningful insights from sessions
Participants are asked to perform tasks on your site while an expert moderator observes their behaviour. The moderator is on-hand to ensure that the user understands what's being asked of them, is at ease, and isn’t ‘led’ in any way. This type of testing also gives us the opportunity to interview the participant to find out more about their behaviour and motivations, providing a real insight into the needs of users beyond how they interact with the website.